SEO

Being that we work in an industry defined by acronyms (SEO) and have trouble sometimes determiniming the difference between SEO and SEM, SEM and PPC, or PPC and CPC; over at DP, KP started a thread listing SEO acronyms which I feel are quite useful (espcially for newbies or prepping before a meeting) and worth sharing, plus I added some of my own.
The world of SEO is defined by code and acronyms. If a concept has been established with a simple title, you can be sure it will have an acronym by Tuesday. You can SEM and PPC, find the right CMS, SMO for your SEO and make sure you SMM, all for better results on SERPs. Even for an experienced web surfer, keeping up with the mind-boggling array of terms and codes can be difficult.
Search engine optimisation, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things. To describe the two SEO methodologies the terms "White Hat" and "Black Hat" SEO were coined.
Most people are unaware that there are two types of SEO (Search Engine Optimization) techniques. There's white hat SEO, which is what the search engines prefer to follow when ranking a website. There's also what's known as black hat SEO techniques. These techniques are mostly used by people who want to "cheat" the search engines into thinking that a certain website ranks by tricking the algorithm.
"So, how long does it take to see SEO (Search Engine Optimization) results?" We get that question a lot from our clients. And we completely understand where this question comes from. SEO is something that's mostly intangible, something that most people have a slight difficulty really comprehending and getting a grasp of. So, I'm writing this post in hopes to give you the skinny.
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided.
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